Sure, you’ve read all the headlines: people are flocking to social media channels for personal and professional pursuits alike, and the lines between the two are often blurred. They’ve grown accustomed to easy, instant access to the people, products and information they care about. And marketers have clamored to figure out how to capitalize on this behavior.
It’s an especially tricky challenge for marketers in regulated industries like pharmaceuticals and medical devices, where it’s easy to think, “I can’t go there due to FDA rules and regulations,” or “I can’t manage adverse events and reporting on social nets.”
PARTNERS+simons Brand Director Ed Feather encourages us to move beyond what we think we can’t do, and instead focus on what we can: leveraging social channels as a measurable part of the overall marketing plan. Read his viewpoint in the latest issue of Medical Marketing & Media.







